The Hug-A-Bub is a shaped wrap, suitable for carrying newborns (including premmies) to toddlers. Carry on your front, facing in or out. Comes with instruction DVD. Available in mocha or rose.

The indigenous print Hug-A-Bub was created by Australian indigenous artist Tex Skuthorpe, using a design titled "In the middle of the bush". It is about respect for children, and the responsibility of adults to care for children, in much the same way as children were cared for in traditional societies.

Hug-A-Bub donates 10% of profits from the indigenous print carriers to the National Association for the Prevention of Child Abuse and Neglect, a charity chosen by Tex Skuthorpe.